Let “i” Come Before “You”: Our Favourite Radio Moment of Last Year

A few years back, we launched a radio campaign that resonated with homeowners across New Zealand — and we’re still pretty proud of it.

The concept was simple: “When you need to renovate, let ‘i’ come before ‘you’.”

It’s a playful reminder that when it comes to bathroom, kitchen or laundry renovations, i-Renovate puts the hard work in first, so you don’t have to.

Why it worked

It wasn’t just a clever line — it captured our entire ethos. At i-Renovate, we believe your renovation should be seamless, stress-free, and tailored to you. Whether you want us to manage the whole project or simply bring your designer’s vision to life, we’re here to make it happen — on time and on budget.

The radio ad was about more than just getting our name out there. It was about telling listeners: “We’ve got your back.”

Heard it on the radio?

If you caught the ad and it stuck with you, you’re not alone. We had clients referencing the tagline back to us along with a few laughs.

Have a listen here: